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In 1999 , Demano begins in Barcelona as an innovative project based on the respect for the environment and the aesthetic consciousness that seeks to give new life and meaning to discarded materials generated by the cultural, social and sports activities in the city. That is how an advertising banner, a kitesurfing kite, a piece of cloth or an umbrella become a bag, a backpack, a purse or a briefcase that begin their journey to tell the daily story of the city.

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