The La Mercè float is inspired by the traveling theaters of yesteryear. Every detail invites you to play, to look with curiosity, and to feel part of something shared. There's music, circus, food, popular culture, and that creative and diverse perspective so characteristic of La Mercè.

It's a piece made with hands and heart that doesn't just represent the celebration: it is the celebration. An open, welcoming, and collective space that celebrates, with respect and freedom, who we are as a city.

Barcelona City Council.
Campaign design: Lluis Danés (direction, production and set design), David Ruano (photography) and PAR (design)